45959 Alexander Ave

Chilliwack, BC V2P 1L7



8am to 4:30pm

Monday to Friday




Prime Signs Inc. has been a staple of the Chilliwack, BC community since 1990, providing a wide variety of sign products to the lower mainland and across Canada. With expertise in design, production, installation, and so much more, our team has produced projects ranging from small lawn signs for our local real estate teams to large pylon sign structures that will stand tall in the city for many years to come.

Through a combination of hard work, education, and the desire to get the job done, we've made a name for ourselves and are trusted with some of the nations largest brands to get the job done right.

From Left to Right: Summer, Teri, Atiq, Craig, Tracey, Tony, John, Austin, Chris, Rick, Tom, Randy. Missing: Lorn & Donna

Chris Houlden

Owner | Jack of All Trades

Hometown: Chilliwack, BC

Favourite Movie: National Lampoon

Favourite Project: Church of God Pylon
Chris is the proud owner/director of Prime Signs. Having worked at the company for a few years prior to purchasing it, Chris made the decision to buy in 2009 and hasn’t looked back.

Since taking over, Chris has grown the company from its humble roots as a local sign provider to a manufacturer of large-scale quality sign products across Canada.

Chris can be found at his desk designing state of the art signs, operating CNC router tables, printing and applying vinyl, installing signs, and meeting customers to discuss new projects.

Outside work Chris enjoys spending time with his family, raising his young son, and working on projects around the house.
Email Chris

Tracey Wulder


Hometown: Louisville, Kentucky

Favourite Movie: Grease

Favourite Project: Chilliwack Clock Tower
Tracey is the Controller at Prime Signs bringing 30 years of accounting experience to the Company. In her fifteen years at Prime Signs, Tracey has performed all of the day to day accounting operations as well as sales, quoting, permitting and daily management. She has worked alongside Chris since he purchased the company and has played a vital role in the strategic direction of Prime Signs using a combination of education and experience to grow the company.

Tracey holds a Bachelor of Science degree in Accounting from LIU-C.W. Post. After university, Tracey spent three years as a Public Accountant at Coopers & Lybrand in N.Y.C. Before joining Prime Signs, Tracey was the Controller at Sleepy’s, Inc. in New York.

Tracey is married with three children aged 18, 15 and 10, who excel in a variety of sports and academics with her oldest daughter on a full scholarship at Boston University. In her spare time, Tracey volunteers at St. Mary’s School and is the Treasurer at Chilliwack Minor Baseball Association. Tracey enjoys tennis, crocheting, flag collecting, camping and any place with a beach!
Email Tracey

Craig Dowdall

Projects | Sales | Marketing

Vancouver, BC

Favourite Movie:

Favourite Project:
Frankies Winnipeg
Craig oversees the projects, sales and marketing of Prime Signs helping to bring in new business, care for existing clients, and coordinate the install of local jobs. In addition, he coordinates out-of-town install jobs with a variety of partnering businesses across Canada. He also oversees our billboard advertising division, Prime Outdoor.

He can be found at his desk answering phones and emails, on the road visiting customers, and doing initial site surveys.

Craig joined Prime Signs in early 2017 and brought with him a Bachelor’s Degree in Marketing and Communications from UFV.

Outside work, he is a proud father to a 1 year old boy, an avid soccer fan, a musician and a writer.
Email Craig

Teri Westerby

Art Department

Maple Ridge, BC

Favourite Movie:
The Labryinth

Favourite Project:
Afterthoughts Channel
Teri oversees the art department at Prime Signs. He has been with the company since late 2018 and has brought with him over 10 years experience in graphic, print and digital design. Teri is responsible for design, managing production in the art department, ensuring the company meets deadlines and overseeing quality control.

Teri can be found designing at his desk, printing, laminating, and prepping orders in the art department, and occasionally in the field helping with vinyl installs.

Outside work he is an advocate for social equality volunteering much of his spare time to many causes around the community.
Email Teri

Summer Tarr

Graphic Design

Prince Rupert, BC

Favourite Movie:
Step Brothers

Favourite Project:
The WCA Dragon Wagon
Summer is the primary designer at Prime Signs. She has been with the company since late 2018 and is responsible for the design of many of the projects made here.

Summer can be found at her desk working on a variety of designs and meeting with customers. You can find many of her outstanding designs all across Canada.

Outside work she is a proud parent to two musically and artistically talented teens. In her spare time she enjoys happy hour with her hubby, taking in cool concerts and walking her dog along the Rotary Trail.
Email Summer


Whether you have a corporate brand package or are starting your own business and need some guidance, our design team will take your ideas and inspirations and turn them into eye-catching signs that drive results for your business.


Our large format printers ensure that no job is too big or too small for us and we'd love to consult on your next project. From vehicle wraps to posters, billboard banners to business cards, our team will have you looking your best.


Our large format CNC router tables produce sign components and industrial parts with precision, quality, and impressively low margins of error. We have 2 tables and our 5' x 20' table is the largest in the Fraser Valley. We'd love to discuss your next project!



Our team is trained and certified with a commitment to producing the highest quality sign products. We handle our own welding, electrical, painting, and assembly of all signs produced at our shop. Stop by for a visit to see our team in action.


We use quality Hanley LED components to illuminate our signs and are a BC Hydro Alliance Member which allows us to retrofit your dated and failing signs to LED's while you enjoy a rebate for having them upgraded!


Our team is well versed in the proper, safe installation and servicing of signs and do not take risks that endanger our lives or the lives of others when on job sites. Look for our trucks around the lower mainland and be sure to give the crew a wave!


Our outdoor advertising division leases, designs, produces, and installs billboard ads across the province. With over 29 million combined views per year, our billboards provide you with an engaged audience and an unmatched return on investment.